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Will the kids love it? McDonald's swaps Happy Meal toys for books - latimes.com 

housingworksbookstore:

“After a successful pilot program, McDonald’s has pledged to distribute 15 million books in England over the next two years. In its Happy Meals. Instead of toys.”

Then they call toys “brightly-colored plastic gee-gaws.”

SO COOL though. Do you think it would work in the U.S.? (via Penguin Press)

All for it!

  1. writeonthis reblogged this from shendles
  2. bookwormbreakfast reblogged this from housingworksbookstore and added:
    OK this makes me ridiculously happy. Can we get this in America?
  3. innateballer said: is this applicable to other countries too or its only to England?
  4. sswslitinmotion reblogged this from housingworksbookstore and added:
    I had heard about this (British) Happy Meal change from NPR Books’ Facebook fanpage, which also shared the Guardian...
  5. affairwithwords reblogged this from housingworksbookstore
  6. spittykins22 reblogged this from housingworksbookstore
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  9. myimaginarybrooklyn reblogged this from housingworksbookstore
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  15. cblue2010 reblogged this from housingworksbookstore
  16. leesethebookthief reblogged this from awellroundedman
  17. lolitserica reblogged this from housingworksbookstore and added:
    All for it!
  18. awellroundedman reblogged this from housingworksbookstore
  19. many-worlds reblogged this from llibre
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